CV | jemassenportfolio

Professional Profile

Sales & Marketing Samurai with more than 20 years of experience managing sales, marketing operations, personnel and merchandising at the district, regional and corporate level for both start-up and established media networks, franchise and manufacturing companies. Motivational management style with a unmatched record of building and retaining highly motivated sales teams, distributor networks and manufacturers’ representatives. Successful in identifying opportunities for accelerated growth. Lives and works by the philosophy of being proactive, professional and positive in all situations and opportunities.

Work experience

SpeedMedia

Business Development

New York City, NY 2013-Present

Responsible for development of new business, strategic partnerships and sales for Speedmedia's offerings within post-production, commercial distribution, and asset management sectors for the advertising and broadcast industries.

Massen Consulting

Consultant

Garfield, New Jersey 2012 - 2013

Developed sales vision, plans and training material for Domestic & International companies
Established new business generation strategies, marketing campaigns, & sales strategies

USA Studios

Business Development Manager

New York City, NY 2007 - 2012

Lead business development activities for Production companies, Television Networks, & Advertising Agencies
Developed and implemented sales, marketing, and customer care strategies

Savar Media

Director, Creative Development

New York City, NY 2006 - 2007

2007 Webby Award Honoree “Backstage Pass” – 3 Telly Awards
Meanningful experiences for established magazines brands
Managed marketing/ public relations projects for both Savar Media and clients

WNOL - TV38

National Sales Manager

New Orleans, LA 2003 - 2006

Managed (19) regional nationwide direct sales personnel for WB38-TV, and online interactivity
Performed supervisory duties through field visits, observations and measurement of results

Zoom Media ( East Coast )

Regional Director - Sales & Operations

New York, NY 2002 - 2003

Managed a division of (37) employees
Conducted onsite seminars for distributor reps and customer service personnel

Cox Communications - TeleRep

New York, NY

New York Sales Manager ( Puma Team ) 1997 - 1999

Managed personnel and developed sales support staff via (19) member teams/division

Account Executive 1992 - 1997

Key member of affiliate/sales team signing on “The WB Network”
Developed half/full season media spots & sponsorship packages (Chicago Bulls, Chicago cubs, Chicago White Sox, Detroit Red Wings and Detroit Tigers

Teach4Life

West Orange, NJ

Certificate of Completion - 2013
Customer Service Skills Training

Berlitz

Ridgewood, NJ

Certificate of Completion - 2012
Basic Conversational Spanish

Rutgers College

New Brunswick, NJ

Bachelors of Art ( Double Major ) - 1991
B.A. English / B.A. Journalism & Mass Media

Education and Training

Technical Skills

Proficient Microsoft Office Suite 2013
Proficient in Sales Force (CRM)
Working knowledge of Final Cut, Avid, Sony Vegas, Adobe Photoshop, After Effects
Mastery of Encoda, Columbine, Paradigm, DG Fast Channel & Harris Traffic Systems
Working knowledge of DoubleClick, BrightCove and Yangaroo Platforms
Online Marketing tools (Redbooks, Constant Contact)
Social Media Savvy

Soft Skills

Dedicated & high level accuracy of attention to detail
Excellent Platform Skills
Professional, Positive, and Proactive work ethic
Effective Communicator (Verbal & Written)
Leadership & Coaching

2010 - present

James E. Massen